How Much Could Your Company Grow By Translating Its Newsletter into Other Languages?

Google the word “newsletter’ and you’ll get a return count of over 233 million searches. That should immediately tell you the importance newsletters have in communications and Internet marketing for your company or organization.

If you narrow your search to “Chinese newsletters” you’ll find 32.5 million hits as well as 21 million newsletters in French. Google the term “Spanish newsletters” and you’ll get 9.77 million results back along with the German figure of 6.25 million.

Newsletters are a convenient way for busy people to receive news and a cost-effective way for companies to send them. Additionally, a well-designed newsletter can improve a company’s image. What if your newsletters were to be translated into these languages? You could expand your customer base and embark on building a global brand just by having your newsletters translated into another language. According to the industry studies people are 4 times more likely to obtain the services if the offer is presented in their language.

The first step is to determine which other countries are good targets for your products or services.
The top languages currently used in newsletter translations are Spanish, Portuguese, Chinese, and Russian. Therefore it may benefit your company to look into these markets also.

An experienced firm should always handle newsletter translations, so that your finished piece will be an asset to your company. Your newsletter will not only be translated correctly but also will show cultural sensitivity. A word for word translation is never appropriate.

Select materials that your target country’s readers or local ethnic communities may easily relate to. Avoid using content that can only be understood by the American reader, i.e. do not use American football jargon in an article aimed at a soccer playing country, such as Brazil.