Could Your Profits Soar by Exporting to Brazil?

If you are a business owner who has never given a thought to having your web content translated into Portuguese, you could be missing out on global expansion to a country that wants your products or services. Like many, you may have thought that Brazilians spoke Spanish because it is a South American country, but Portuguese is not only the official language of Brazil it is also the dominant language of South America spoken by over 51% of the population.

Portuguese ranks as one of the world’s major languages, sixth according to Brazils native speakers. The Portuguese language has spread far and wide, beginning in the Fifteenth Century Portugal’s colonial and commercial footprint spread from Brazil into South America, then to Goa in India and on to Macau in China. The Portuguese language also exerted a major influence upon Creole languages including those found in Africa, Asia and the Caribbean.

So the investment in time and money to have web content translated into Portuguese definitely has the potential to reach new markets. In 2007, according to the U.S. Census Bureau Foreign Trade Statistics, our country exported over $22 billion in goods to Brazil, up $3 billion from 2006.

If you’re intrigued by what type of goods, Brazil imports, here are some examples: Computer accessories, peripherals and parts; civilian aircraft, both fully built and parts including engines; organic chemicals, oil field drilling equipment, plastics, semi-conductors, chemical fertilizers and pharmaceutical goods.

In fact, many companies in Michigan already export to Brazil. According to the Michigan Economic Development Corporation website, 149 companies in the state already do business with Brazil. You could be next. With the help of a professional translation firm you can have your web content and necessary collateral materials translated, thus opening the door for a new profitable, marketing territory.